Packages | NICOLAI Healthcare Digital Marketing
Service Packages

Choose the right starting point for your practice.

NICOLAI helps South African healthcare practices get found online, capture enquiries, follow up faster, and build the trust patients look for before they book. Every engagement starts with a free Practice Visibility Review — so we can see what is working, what is missing, and what your practice actually needs.

Request your free review →
What we help with

What we help your practice improve.

⌕

Get found

Improve your Google presence, local search visibility, and the information patients see before they contact you.

✉

Capture enquiries

Make it easier for patients to call, WhatsApp, book, or submit an enquiry — without the process feeling messy.

↻

Follow up faster

Reduce missed opportunities with simple follow-up systems for calls, messages, forms, and interested patients.

★

Build trust

Strengthen reviews, practitioner visibility, content consistency, and the signals patients look for before choosing a practice.

Practice Visibility Review

Start with a clear picture of where you stand.

A short written review of how easily patients can find, understand, trust, and contact your practice online. Free. No commitment. Useful even if you decide not to work with us.

What we check
Google presence
Google Business Profile, reviews, photos, categories, and local visibility.
Website and contact
Mobile experience, contact clarity, and enquiry path.
Trust and risk signals
Review behaviour, contact points, and basic HPCSA/POPIA risk areas.
“You will know what is working, what is missing, and what to prioritise next.”
Request your free Practice Visibility Review →
Where are you now?

Which sounds like your practice?

01 / Found
Found

Patients should be able to find you, understand what you offer, and contact you without friction.

Jump to Found →
02 / Growth
Growth

You have some online presence, but patient enquiries are patchy and you cannot see what is working.

Jump to Growth →
03 / Reputation
Reputation

Your reputation, referrals, reviews, practitioner profiles, and professional standing need deliberate management.

Jump to Reputation →
Packages

Three levels. One clear starting point.

Each package builds on the one before it. Start where your practice is now, then add more structure as your enquiry volume grows.

Found
Practice Visibility Foundation
Be easier to find, contact, and trust.

For practices that need the essential online foundations in place: Google visibility, local search, reviews, WhatsApp, and simple enquiry follow-up.

What it helps with
  • Patients find the right information faster
  • Your Google profile looks complete, current, and active
  • Your website and contact points are clearer
  • Reviews are requested in a structured, HPCSA-aware way
  • Missed enquiries are less likely to fall through
Best for New, quiet, or under-optimised practices that need the basics working properly.
Start with Found →
Growth
Practice Growth System
Turn online interest into patient enquiries.

For practices with some visibility already, but no reliable system for turning interest into bookings or seeing what is working.

What it helps with
  • Campaigns focus on the services you want to grow
  • Landing pages make it easier for patients to enquire
  • Follow-up becomes more consistent and less dependent on memory
  • Patient re-engagement for people who have already shown interest
  • Monthly reporting shows what is creating patient enquiries
  • Google or Meta ad spend has a better chance of converting
Best for Practices with diary gaps, patchy patient enquiries, or paid ads where it is not clear what is working.
Build a growth system →
Reputation
Practice Reputation System
Strengthen trust before patients choose.

For established practices where trust, reviews, referrals, practitioner profiles, and professional standing influence patient choice.

What it helps with
  • Your online presence sends stronger trust signals
  • Reviews and responses are managed more deliberately
  • Content supports your practice priorities and reputation
  • Your visibility is more consistent across important channels
  • Monthly strategic input keeps the practice positioned clearly
Best for Established practices, specialists, and multi-practitioner clinics that need to protect and strengthen their reputation.
Strengthen your reputation →
At a glance

What changes as your practice grows?

Start with the foundation. Add growth systems when you want more enquiries. Add reputation support when trust and positioning become central to how the practice grows.

Area
Found
Growth
Reputation
Online foundation
Google profile, local search, reviews, WhatsApp, enquiry follow-up
Everything in Found, plus landing pages and campaign structure
Everything in Growth, plus multi-channel coordination
Enquiry growth
Missed enquiry follow-up and visibility reporting
Active campaigns, lead follow-up workflow, monthly performance review
Improved enquiry flow, advanced reporting, and stronger channel insight
Trust and reputation
Structured review request process
More consistent content and campaign planning
Reputation monitoring, response strategy, practitioner positioning
Strategic input
Monthly visibility check-in
Monthly performance review
Monthly strategic input session
Pricing is confirmed after the Practice Visibility Review. Scope is discussed on a call, not overloaded on the webpage.

Found

Online foundation
Google profile, local search, reviews, WhatsApp, enquiry follow-up.
Enquiry growth
Missed enquiry follow-up and visibility reporting.
Trust and reputation
Structured review request process.
Strategic input
Monthly visibility check-in.

Growth

Online foundation
Everything in Found, plus landing pages and campaign structure.
Enquiry growth
Active campaigns, lead follow-up workflow, monthly performance review.
Trust and reputation
More consistent content and campaign planning.
Strategic input
Monthly performance review.

Reputation

Online foundation
Everything in Growth, plus multi-channel coordination.
Enquiry growth
Improved enquiry flow, advanced reporting, and stronger channel insight.
Trust and reputation
Reputation monitoring, response strategy, practitioner positioning.
Strategic input
Monthly strategic input session.

Pricing is confirmed after the Practice Visibility Review. Scope is discussed on a call, not overloaded on the webpage.

Separate setup engagement

Opening a new practice? Start professionally from day one.

A focused setup programme for clinicians moving into private practice, opening a new location, or repositioning an existing practice.

Practice Launch Program

Put the patient-facing pieces in place before enquiries start.

It helps you put the essential patient-facing pieces in place before enquiries start coming in — so launch day is the start of a credible, working presence rather than a scramble.

Best for
Practitioners moving into private practice, opening a new location, or repositioning an existing practice.
“You focus on patients. I’ll help you launch professionally.”
Tell me about your launch →
What it covers
  • Google Business Profile setup
  • Website or landing page foundation
  • Social profile setup
  • WhatsApp and enquiry flow
  • POPIA-aware patient data capture
  • Review request process from day one
  • Launch content support
Next step

Not sure where to start? Start with the review.

The first step is a short, written review of your current digital presence. No pressure. No package guessing. Just a clear view of where you stand and what would make the biggest difference next.

“Good practices should not be hard to find, hard to contact, or hard to trust online.”
Request your free Practice Visibility Review → Compare packages